Nutrafol
Can You Handle The Heat?
Tool Experience builds the thing worth talking about.
Then we shape how it's shared.
Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.
We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.
We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.
01 — Can You Handle The Heat?
Hot flashes have been invisible for too long.We’re making them impossible to miss.
02 — The Challenge
A booth can make one person feel the heat.But if no one can see it, that’s where the idea stops.
03 — The Idea
HE FEELS IT FOR ONE MINUTE.EVERYONE GETS TO WATCH.
Visuals illustrate the participant journey throughout the experience, not the content captured on site.
04 — One Way In
MEET MICHAEL.MICHAEL.HE THINKS HE UNDERSTANDS HOT FLASHES.
Visuals illustrate the participant journey throughout the experience, not the content captured on site.
05 — The Voice Inside
THE HEAT MAKES IT PHYSICAL.THE VOICE MAKES IT PERSONAL.
- 01WHAT SHE TOLD HIM.
- 02WHAT HE FEELS.
- 03WHAT SHE LIVES WITH.
- 04WHAT HE UNDERSTANDS NOW.
06 — What He Hears
FEMALE VOICE. WARM, CONVERSATIONAL. THE OCCASIONAL RAISED EYEBROW.
07 — She Presses Start
Visuals illustrate the participant journey throughout the experience, not the content captured on site.
08 — Then We Ask Him
LOOK AT HER.WHAT DO YOU UNDERSTAND NOW THAT YOU DIDN’T BEFORE?
Visuals illustrate the participant journey throughout the experience, not the content captured on site.
09 — She Gets the Last Word
THE HEAT STILL ENDS AFTER 60 SECONDS.THE VOICE ASKS HIM TO GO DEEPER.
Visuals illustrate the participant journey throughout the experience, not the content captured on site.
10 — The Heat Becomes Visible
PLUS UPHIS FACE SWEATS ON SCREEN.THE BOOTH SWEATS WITH HIM.
Visuals illustrate the participant journey throughout the experience, not the content captured on site.
11 — The Release
THAT WAS 60 SECONDS.SHE’S BEEN DOING THIS FOR SIX YEARS.
Visuals illustrate the participant journey throughout the experience, not the content captured on site.
12 — The Takeaway
ONE MINUTE FOR HIM.ONE MONTH FOR HER.
13 — Michael Is One Story. Not the Format.
MAKE THE INVISIBLEIMPOSSIBLE TO IGNORE.
14 — The Experience, End to End
FROM INVITATION TO UNDERSTANDING
15 — Safe by Design
INTENSE. CONTROLLED. ALWAYS STOPPABLE.
- UNLOCKED DOOR
- PARTICIPANT STOP
- OPERATOR OVERRIDE
- AUTOMATIC LIMITS
- RAPID COOLING
Final heat conditions set through engineering and clinical review.
DERMATOLOGISTEducation
BRAND AMBASSADORGuest journey
BOOTH OPERATORSafety and reset
VIDEOGRAPHERLive capture
Heather C. Woolery-Lloyd, MD
16 — The On-Site Team
THE ON-SITE TEAM
17 — Mall Operations at Scale
A COMPLETE EXPERIENCE IN ONE MALL FOOTPRINT
- QUEUE
- SCREENING
- EXPERIENCE
- RECOVERY
- DERMATOLOGIST
~5 MINUTES
Working guest cycle
- MODULAR
- SELF-CONTAINED
- ACCESSIBLE
- TRANSPORTABLE
Planning assumptions pending prototype testing.
18 — Content Capture
60 SECONDS IN THE BOOTH.CONTENT FOR EVERY CHANNEL.
PRESS
SOCIAL
WRAP FILM
CREATORS + UGC
Relevant Work
Selected work
A product claim, built to stand inside.
AG1 needed two truths understood in public: 75+ ingredients in one scoop, every one of them farm to label. A one-day build at Hudson Yards made the claim something people walked through instead of read.
Selected work
A build that travels to the moment.
The Speed Project runs unsanctioned from the Santa Monica Pier to the Las Vegas Strip — no venue, no spectator infrastructure. Tool built Hoka a custom mobile outpost for it, self-contained enough to work in the Mojave.
Selected work
A countdown the whole plaza gathered to watch.
Candle Day deserved a countdown as big as New Year's Eve. Tool raised a ten-foot LED candle at Hudson Yards with a live clock, and every hour a twelve-foot animatronic match lowered to light it as the scent on screen changed in sync.
Selected work
A streaming launch you could walk up to.
CNN+ was a thousand hours of streaming with nothing to stand in front of. Tool made it a New York newsstand filled with digital content — an object the street already knew, carrying a product it did not.
Selected work
A ride that played the city, and caught every reaction.
To celebrate the GRAMMYs' return to New York, Tool turned the city into an instrument. An Uber rigged with computer vision and hidden cameras made every passerby a note and every ride a new song — and caught each rider's reaction live.
Selected work
R&D nobody can see, built to be stood inside.
Intel's work on autonomous driving, AI and 5G was a story about the near future that no one could look at. Three large-scale immersive installations at CES let audiences step into it and experience the possibilities first-hand.
Thank you
